Power Your Midland Home with Rhythm Energy
Reliable, affordable, and sustainable energy plans designed for Midland residents – from one of the most loved, fastest growing electricity companies in the Lone Star State.
Weather and Energy Use in Midland
The city experiences a semi-arid climate with hot summers and mild winters. Summers can be quite hot, with temperatures often exceeding 90°F, while winters are generally mild with cooler temperatures.
This is one major reason why many Midland residents choose a fixed rate plan with a 12, 24, or 36 month contract: so they can know what to expect from each month’s energy bill. But our variable rate, time of use, and month-to-month plans are also built with Midlandians in mind, to make sure that you find a plan that fits your needs and your budget.
Plans Available in Midland
We’ve put together a snapshot of various types of electricity plans available in Midland. Although, all of Rhythm Energy’s plans are 100% renewable energy! For more details on our offerings in your part of Midland, click the button below.
Midland Energy Rates Comparison
See how we compare to the competition
In Midland, you’ll find:
100
Total EV users
3
Average people per household
2,500 kWh
Average kWh usage per household
Here's what Midlandians and Texans all over the state are saying about Rhythm Energy.
With thousands of five-star reviews, we're proud to be the highest rated independent energy company in Midland. And Texas!
Proud to Power Midland
Midland, Texas, located in the Permian Basin, is a city prominently known for its significant role in the oil and gas industry. The city's economy is heavily influenced by energy production, though there has been a push toward diversification with growth in healthcare, education, and retail sectors.
Culturally, Midland boasts educational institutions such as Midland College and the University of Texas Permian Basin, contributing to its vibrant community. The city offers various recreational opportunities, including parks and cultural institutions, and hosts numerous events throughout the year.
Super Tech Savvy and Looking to Save Even More?
With today’s tech tools (and the right electricity plan), you can monitor and manage your energy usage in real time. At Rhythm Energy, our PowerShift Plans help you strategize energy consumption throughout the day to help your wallet, the grid, and the planet. They’re perfect for those who are tech-savvy and don’t mind making a bit of effort to find savings.
We even offer plans tailored to EV owners, to help reduce the cost and environmental impact of charging your car.
To read more about which Rhythm Energy plan might be right for you, read more about our Texas Energy Plans.
Moving to Midland?
Overall, Midland is a city with a strong economic foundation in the oil and gas industry, complemented by a growing economy and a range of cultural and recreational opportunities. If you’re relocating to Midland and are curious about setting up utilities and much more helpful information, check out our Moving to Texas Checklist.
Already Live Here, and Looking for Better Energy Rates?
Find the best plan for you, using our Energy Plan Comparison Tool. And remember, at Rhythm Energy we make it simple to switch. Our service typically starts on the same day you request it, we’ll take care of letting your old provider know, and with some plans we’ll even cover up to $150 in the early termination fees they charge. And as with all Rhythm Energy plans, you’ve got a 30 day risk-free test drive, to make sure that you love it.
With Rhythm Energy You Get All Green Energy, All the Time
When you sign up for a Rhythm Energy plan, you get 100% renewable energy – whether you live in Midland or any of the other cities and towns in our service area. We even have all-wind or all-solar plans on offer, if green energy is important to you.
Renewables & Electrification Cut 75% of CO2 Emissions
Renewable energy supply, increased electrification of energy services, and energy efficiency can deliver more than 90% of needed reductions to energy-related CO2 emissions. Renewable energy and electrification alone deliver 75% of emission reductions.
Electricity Use to Double by 2050 with Rising Mobility & Heating Demand
The energy system is becoming increasingly electric and digitized, while mobility and heating as the leading causes of demand growth. With electricity becoming the central energy carrier, gross electricity consumption is expected to more than double by 2050.
Check out our latest blogs
Where to Live in Texas: Economic, Environmental, and Social Factors
Discover which Texas city or region is right for you. Learn about economic, environmental, and social factors to make an informed decision.
Read post
Should I Move to Texas? Pros and Cons of the Lone Star State
From the climate to the job market to the diverse culture, here's a few highlights to help you decide if TX is the right state for you to call home.
Read post
Top Family-Friendly Texas Cities to Move to
Explore the best places in Texas for families to live, featuring top schools, amenities, and safe neighborhoods.
Read post
Here's Why People are Flocking to Texas (And Putting Down Roots)
Considering moving to Texas? Find out why Texas is a top destination for movers. Learn about the lifestyle and economic benefits that attract residents
Read post
FAQ
Because Midland, like large parts of Texas, has a deregulated energy market, your electricity will be generated and transmitted by a utility that is assigned based on your area, but you must choose a retail energy provider (REP). For a handy guide on how to choose which plan is right for you, read How to Shop for Energy in Texas.
For Midland residents, we offer fixed, variable, time-of-use, and month-to-month plans, all of which are powered by green energy. We also offer special plans that are 100% wind or solar power plans, digital discount plans, home protection bundling plans, and more. To find out what plans are available to you, visit gotrhythm.com and enter your zip code.
We make it easy! Our service generally starts on the same day you request it, and we’ll handle all of the hassle of switching. Plus, you get a 30 day risk-free trial to make sure that it’s the right plan for you.
Many of our plans come in 12, 24, or 36 month term lengths. Some, like our month-to-month plan, do not require a long-term contract.
If thousands of happy customers are any indication, then you’re going to love Rhythm Energy. But just to make sure that you do, we offer a 30 day risk-free trial period. If you break your contract after the first 30 days, we will charge an early termination fee of $10-20 for each whole month remaining in your contract, depending on the plan selected.
Got an electric vehicle? We’ve got you covered, with EV Plans tailored just for you.
The rate you pay depends on where you live, determined by how much it costs to produce electricity, delivery fees from your utility, and the energy market. We offer fixed rate plans that bill you the same monthly rate for 12, 24, or 36 months, as well as variable rate plans that change monthly based on the wholesale cost of energy.
Some of our plans do require a deposit, which can be paid online during plan sign-up or by calling 1-888-7RHYTHM. The deposit must be satisfied before an enrollment can be confirmed or electricity service started. Deposits will be fully reimbursed after 12 consecutive on-time payments, with interest at the rate approved by the Public Utility Commission of Texas. Based on their credit profile, some customers may qualify for the Deposit Alternative Program.
Rhythm Energy offers same-day electricity connection, enabling fast and easy services for our customers.
Texas electricity providers have no control over power outages, but at Rhythm Energy we are committed to helping make sure that the power you want and need is reliable. Because utility companies, rather than providers, are responsible for maintaining the grid, if you experience a power outage then you should contact your utility. Find the right phone number and helpful tips here.
You can also stay up to date on live grid and power outage information through updates from your local utility company, as well as through ERCOT alerts. Sign up here for ERCOT grid emergency alerts to be sent to your email address.
We do! For only dollars a month, you can protect your appliances from unexpected power surges, your HVAC system from stopping when you need it most, and your plumbing from failing with comprehensive protection home services plans from Rhythm Energy and our partners. To learn more about these plans, visit our Home Protection Plans page.
In partnership with SimpliSafe, we also offer a home security + electricity bundle. Get 2 months of professional monitoring for free when you bundle with a SimpliSafe® Home Security system, including a choice of indoor or outdoor camera. Sign up for one of our home security bundles and save up to $492. Learn more on our Texas Energy Plans page.
Diversifying the sources of power that Midlandians use into more renewable energy sources is an important step in stabilizing the grid. An area that relies heavily on natural gas for power generation (like Midland) can be subject to gas shortages and volatile prices on the market. By diversifying into a greater number of renewable sources like Rhythm Energy uses, particularly in larger cities, the state may be able to help avoid future blackouts. To learn more about the grid and what measures are being taken to stabilize the grid, read our article on the Texas Power Grid.
At Rhythm Energy, we don't charge our customers any hidden fees (including minimum usage fees).
We offer customer service 7 days a week. Why? Because we don’t think of it as “customer service,” we just treat people the way we would like to be treated. If you have any questions or comments, we’re eager to hear them! Email us at support@gotrhythm.com, chat with us on our website, or call us at 1-888-7RHYTHM.
